BloomBox Product Campaign
Campaign Overview
The BloomBox 2024 product campaign was a comprehensive marketing effort aimed at promoting Ledalite’s new 2x2 indoor architectural luminaire.
The campaign targeted the architecture and design community, emphasizing the product's ability to meet and exceed both functional and aesthetic needs without compromise. The goal was to introduce BloomBox as a solution that optimizes efficiency, delivers quality light, enhances flexibility, and offers sustainability benefits, while providing a pleasant occupant experience.
Campaign Significance
This campaign was particularly crucial for the Ledalite brand as it introduced BloomBox, a product born from the desire to offer a luminaire that requires no sacrifices in design or functionality.
Researchers focused on optimizing efficiency, delivering high-quality light, enhancing flexibility, and providing potential sustainability benefits—all while ensuring a pleasant experience for occupants. The resulting prototype went on to win the Department of Energy's esteemed L-Prize, setting a high standard for commercial production.
Responsibilities
As the lead designer for the Ledalite brand, I was responsible for all graphic needs within the campaign. This included:
01
Concept Development
Crafting the visual and narrative concept for the campaign to align with the product's innovative qualities and brand values.
03
Video Production
Producing the promotional video using Adobe Premiere Pro and AfterEffects, from storyboarding and scripting to final editing and animation.
02
Graphic Design
Creating all necessary graphics using Adobe InDesign, Illustrator, and Photoshop to ensure a cohesive and visually appealing campaign.
04
Print Materials
Designing the poster, specification sheet, and bulletin to effectively communicate the product’s benefits and technical details.
Campaign Elements
Social media graphics | Adobe InDesign
Promotional Video
Adobe Premiere Pro + AfterEffects
Printed and Digital Materials
Bulletin
Bulletin
Poster
Web banner
Email banner
Specification sheet
Outcome
The BloomBox campaign successfully communicated the product's multifaceted advanced design and sustainability benefits, inviting enthusiasts of technology and unique design to approach sustainability from multiple angles. The campaign’s cohesive and visually striking materials contributed to a strong market introduction, solidifying BloomBox’s position in the architectural and design community.