Signify Beyond LED Promotional Video
Project Overview
The "Signify Beyond LED" promotional video is a key component of Signify’s marketing campaign series aimed at illustrating the value of transitioning to LED lighting.
This 1-minute video positions Signify as the most reliable partner for this transition, showcasing the benefits of LED lighting and the company’s superior solutions.
Objective
The primary objective of this promotional video is to highlight the advantages of LED lighting and reinforce Signify’s reputation as the go-to provider for LED solutions. The video aims to educate and engage the audience, encouraging them to consider LED lighting and trust Signify for their lighting needs.
Tools Used
Adobe Premiere Pro + Adobe AfterEffects
Responsibilities
As the sole creator of this project, I was responsible for:
01
Storyboarding
Developing a visual plan for the
video to ensure a coherent and
engaging narrative.
03
Text Animation
Creating dynamic text animations to highlight essential information and
keep the audience engaged.
02
Scripting
Crafting the script to convey
the key messages effectively.
04
B-roll Compilation
Selecting and integrating pre-owned
b-roll footage provided by Signify
to complement the narrative and enhance visual appeal.
Challenges & Solutions
Working without a budget required me to maximize the use of existing resources. By leveraging pre-owned b-roll footage and utilizing advanced features in Premiere Pro and AfterEffects, I was able to create a polished and professional video that met the campaign's objectives.
Outcome
The final 1-minute video successfully captured the essence of the "Signify Beyond LED" campaign, delivering a clear and compelling message about the benefits of LED lighting and the reliability of Signify.